
Beauty / U.S. launch
Florasis
We produced a U.S. TikTok campaign that grew the account from 4,000 to 500,000 followers
What the client needed
Florasis, known for its high-end intricate Chinese-inspired makeup designs, struggled to enter the U.S. market. With only 4,000 TikTok followers, their brand wasn't getting traction in the States.
What we did
We planned and produced visual TikTok content around the product design, application, and Chinese cultural references, then adjusted the creative based on organic response.
What the campaign produced
Why the creative earned a response
The videos made the product design easy to understand on sight, used formats native to TikTok, and gave the team fast feedback on which creative themes earned organic distribution.

